Chapin Clark, the sardonic voice of R/GA’s Twitter (and an Executive Creative Director), and BuzzFeed tech reporter Katie Notopoulos take the pulse of online culture during the coronavirus outbreak. From brands trying to go viral on TikTok to anti-vaxxer moms in Facebook Groups and Twitter stunts, they share wry takes on how lockdown life is changing our social interactions — for better and worse. But mostly worse.
On the latest FutureVision Conversations podcast, they take a deep dive into the impact of the pandemic on people as observed on digital channels:
— Katie, for her part, has watched Facebook Groups with moms become both toxic and comforting
— Chapin has observed the pandemic through his daughters’ eyes as his family worked and studied from home
— they’ve observed the rise of coronavirus influencers (“Where did you come from? Out of nowhere!”) and woke brands like Steak-umm (“It could actually be providing great service” but instead, “It’s like a dog walking on its hind legs” Katie quips)
— they’re also pessimistic that many pandemic-inspired social kindnesses will remain after the economy and businesses reopen.
To find out why listen to their podcast chat in the SoundCloud player below.
