Helping local merchants and the racial justice movement with a creative and digital boost
When Zack Roif and Chloe Saintilan, two creatives at R/GA in New York City, pitched the agency’s leadership on letting them curate designers to produce exclusive merchandise — t-shirts, tote bags, and prints — to help small NYC businesses survive quarantine life, they had no idea their idea, Merch Aid, would grow into a national phenomenon. In the latest FutureVision podcast, Zack and Chloe and R/GA Global CMO Jess Greenwood discuss how it grew from a COVID-19 lifeline to supporting Black Lives Matter through limited-edition collaborations between Black designers and grassroots organizations.
This podcast was originally published on rga.com. FutureVision Conversations is R/GA’s weekly podcast about how brands and marketers can create a more human future. Click here for previous podcasts.
