It’s that time of year again! The Webby Awards — where R/GA took home the Agency of the Year Trophy in 2022 — are around the corner. R/GA has 14 nominations for eight campaigns — the second most nominated agency this year!
Nominees are eligible to be named winners via the Jury, and via your votes for a People’s Voice Award. You can vote for one campaign in each category. The deadline for voting is April 20, and the winners will be announced on May 15. Check out the nominees below, and vote via the category links!
R/GA Nominees:
The Ad Council LHNL (Love Has No Labels) — Love Lives on: The Gentle Giant
“The Gentle Giant,” which features George Floyd’s sister Bridget Floyd, is part of the larger Love Lives On video campaign, which uses real stories to demonstrate how love perseveres through hate. The emotionally-charged spot discusses the siblings’ special relationship and spotlights the George Floyd Memorial Foundation, which Bridget launched to help fight for racial equity and justice.
LinkedIn — Your Future in the Stars
The first LinkedIn campaign in Brazil, this cross-platform campaign (with films, digital assets, direct marketing and more) tapped into the love of astrology to bring Gen Z to the social media platform, centered around popular online astrologer Madama Brona (aka br000na).
Nike — Just A/Run
Designed to bring more Gen Z women into running, the campaign created the world’s first real-time AR run through Snap’s Spectacles, simulating a one-mile route through Brooklyn with guiding and entertaining touch points along the way.
- Metaverse, Immersive & AR — Best Use of Augmented Reality
- Advertising, Media & PR — Augmented Reality
- Advertising, Media & PR — Experience Marketing
Opendoor — Home Listing Hijack
The campaign put a playful spin on the ways online real estate platforms use virtual staging in listings, using spatial recognition technology to custom stage homes with attention-grabbing decorations instead of a fresh coat of paint. It launched in the Phoenix market with Phoenix Suns party décor — even hiding playoff tickets within Opendoor listings.
Procter & Gamble — The Name
“Belonging starts with a name.” This is the foundational sentiment of the powerful, touching video for P&G marking Asian-American Pacific Islander Heritage Month. The story explores why names are so important for identity and inclusion through the story of a young Korean-American girl Yeung Joo’s relationship with her name, from birth through childhood.
Timberland — The TimbsTrails
This immersive digital experience brings users on an interactive quest along the brand’s history through 15 environments, from the original New England Factory to Tokyo’s Harajuku district, with hidden rooms, meditation spaces and more. Users can collect virtual boots along the way to unlock a “Future Trail” where they can win IRL Timberland boots and merch.
Verizon — Pepsi Halftime Utra Pass
This immersive AR experience brought the West Coast hip hop Super Bowl halftime show to half a million fans outside of the stadium, making them virtual VIPs with full 360 views of the show — and even on-stage access.
- Metaverse, Immersive & Virtual — Best Audience Integration
- Metaverse, Immersive & Virtual — Best Realtime Experience
- Advertising, Media & PR — Media & Entertainment
- Apps, dApps and Software — Integrated Mobile Experience
- Apps, dApps and Software — Best Use of Augmented Reality
YouTube — #RemakeTheRunway
To promote YouTube Shorts, #REMAKETHERUNWAY put together a clothing line of sustainable, upcycled pieces by 40 up-and-coming YouTube creators and designers, unveiling it during New York Fashion Week and highlighting through ads, a social campaign, and other activations, like a window display takeover in SoHO close to NYFW’s HQ.
